Fernando Anselmi
I help products reach the right people and explain why they matter. I do it as a marketer, as a creator on YouTube, and as a builder who makes his own tools with AI.
8+ years in marketing · LATAM, Africa, MENA & US · Remote, 6 years on the road · Spanish native, English fluent
A marketer who builds, and a creator who explains.
The right people, the right message
I've spent 8+ years helping products grow: finding the people who need them, deciding what we say to them, and making sure it turns into real results, not just cheap clicks.
Today I lead growth and product marketing at a global social enterprise. That covers advertising across four regions and a B2B go-to-market our CEO and I built from scratch.
Product marketing from the user's side
I'm kind of a nerd about productivity. I'm usually the one testing a new tool the week it launches, then rebuilding my system around it.
I make YouTube videos about what I find: software, AI tools, gear, and what I learn working from the road. It's product marketing from the user's side. Figure out why a tool matters, then explain it in a few minutes.
Building the tools I need
I'd never written code before AI. I thought it was something I'd never be able to do.
Now I build my own software with AI. A platform my team plans its advertising in. Librarian, a personal knowledge system my AI assistants read from and write to. SOMRA, an app that organizes my email. And a handful of small tools I use every day.
“I've been working from the road for six years, across many cultures. It taught me that everyone sees the world their own way, and there's real value in that. It shapes how I market, and what I make videos about.”
Things I've built and shipped.
A few projects that show how I work, beyond the job titles.
Helm: an ad planning platform I built for my team
We advertise in four regions, and the standard ad tools couldn't answer the questions we cared about. So I built Helm, a web app that shows how every budget is pacing, forecasts results, flags problems early and suggests where to move money. It also has an AI assistant and creates ads. It's now where our paid media planning happens.
A B2B go-to-market, built from scratch
With our CEO: target segments, positioning and messaging for two product tiers. I set up outbound with three BDRs, then rebuilt the handoff to sales once I saw where interested buyers were stalling.
Reviews of new software and AI tools
I test tools the week they launch and explain why they matter. When SuperWhisper launched, they featured my review on their website.
More things I've built
Helm is the biggest, but not the only one. I built Librarian, a personal knowledge system my AI assistants read from and write to, so they remember my projects across tools. I built SOMRA, an app that sorts and labels my email. I build small tools whenever something I do every day is slower than it should be.
Where I've done it.
Micromentor
The world's largest online mentoring network for entrepreneurs · Remote
Growth & Product Marketing Manager
May 2026 – Present- •Built the B2B go-to-market from scratch with our CEO: segments, positioning and messaging for two product tiers.
- •Set up outbound and ran three part-time BDRs. About a quarter of the accounts we contacted replied in the first month.
- •Run paid acquisition for both sides of the platform, mentors and entrepreneurs, across four regions.
- •Designed and built Helm, the platform our paid media planning runs on.
Growth Marketing Manager
Jun 2022 – May 2026- •Grew new-user acquisition 150% over three years across 15+ markets.
- •Cut cost per acquisition 28% while signups grew 1.8x.
- •Lifted MQL-to-SQL conversion 22% with lead-nurture automation in Salesforce and Zapier.
Content Manager
Oct 2020 – Jun 2022- •Ran social channels and paid campaigns on Facebook, LinkedIn and Google Ads.
- •Wrote educational content and success stories. This is where I moved from content into growth.
Doctor Leads
Healthcare marketing agency · Contract
Senior Copywriter
Nov 2020 – May 2021- •Wrote direct-response copy and landing pages for medical practices, lifting patient-acquisition conversion 30%.
- •Wrote the agency's own B2B outreach to win new clients.
Texel
3D body-scanning technology, based in London · I worked with their Moscow team
Senior Innovation Manager
Nov 2019 – Nov 2020- •Ran B2B lead generation and a high-ticket sales pipeline across retail, fitness and healthcare.
- •Wrote technical content that grew organic search visibility 30% in a year.
Winno Moscow
Startup incubator
Senior Marketing Assistant
Oct 2018 – Oct 2019- •Ran content, email and video marketing for early-stage startups.
Education
Universidad de Lima
Bachelor's degree, Communications and Marketing
I make videos about productivity and AI tools.
I test new software, AI tools and gear, then explain why they matter in a few minutes. Sometimes I also share what I learn working from the road.
SuperWhisper featured my review on their website when they launched.
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Let's talk.
Hiring for growth or product marketing, want a video about your product, or just want to compare productivity setups? Write me.